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BAC to launch new supercar
9th August 2023
Briggs Automotive Company (BAC) is to unveil a new single-seater supercar at Monterey Car Week 2023 in California.
The new high-performance model, which will make its global debut on August 17 at the ‘House of BAC’ in the heartland of Carmel Valley, will sit alongside the acclaimed Mono R in the brand’s expanding supercar line-up.
Engineered to deliver a contrasting ‘behind-the-wheel’ experience to that of its Mono R sibling, the new supercar maintains BAC’s core DNA and brand values having been developed around the company’s ‘one-of-a-kind’ philosophy. The result is a new BAC road-legal single-seater supercar that will add a new dimension to the company’s current product offering while maintaining the marque’s legendary scintillating performance, power and handling attributes.
In addition to the global debut of its new supercar, BAC’s presence at this year’s Monterey Car Week marks the first time the brand will be at the legendary automotive and motorsports gathering in an official capacity, reinforcing the company’s upward global trajectory as a high-performance and ultra-luxury lifestyle marque.
The company’s base across Monterey Car Week (August 17 to August 21) is nestled within the heartlands of Carmel Valley at the ‘House of BAC’, a carefully curated organic-inspired ranch that embodies the dynamic, thrilling and luxurious nature of the brand. As well as featuring an extensive and renowned vineyard, the ranch is a stone’s throw away from The Quail, the legendary automotive gathering that this year takes place the day after the global debut of BAC’s new supercar.
At the ‘House of BAC’, the company’s senior executive team – including co-founders Neill and Ian Briggs, who are also head of product development and head of design respectively, and recently appointed chairman Mike Flewitt – will welcome media and VIP guests as they unveil the new model.